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Scent Marketing
TIL of "scent branding" and how businesses pump custom scents into their buildings. Nike's signature scent was reportedly inspired by the smell of a rubber basketball sneaker as it scrapes across the
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:quality(70):focal(-5x45:5x55)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/XJA3FEM4FVDN3G54G77U3ZF7EI.jpg "Olfactive Branding: Retail's Fragrant Frontier | BoF")
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Scent Marketing
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How Scent Marketing Works for Retail Businesses (2022)
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